Marketing & Sales Management
Why Big Data is a Big Deal for Sales
Earlier this week we released a survey, 2012 Impact of Big Data on Sales Performance, from our partner research firm CSO Insights. The report offers an incredible amount of insight into modern day challenges that impact sales teams across the globe. It is no longer about the data that a salesperson has access to. It is about what he or she can do with the data in order to drive sales growth. Here is a glimpse into the top insights from the report.