Score Leads and Accounts with Precision

With Lattice's predictive lead and account scoring, finding your best leads is easy. Use Lattice to prioritize your existing and incoming leads, based on millions of buying signals.

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The Challenge

You’ve deployed the best practices and hired the best team. So why are your conversion rates still lagging?


Of Your MQLs Will Never Close


Of Sales Reps Didn’t Make Quota Last Year


Of Sales Reps’ Time Is Spent Researching, Not Calling Leads

—Sirius Decisions, CSO Insights, IDC
Lattice Predictive Scoring Application

The Predictive Scoring Solution

Score Leads and Accounts With Precision

Traditional lead scoring only incorporates buyer profile and engagement, it doesn't include data on what the buyer needs, or if they are in the market for your solution.

Lattice's predictive scoring adds thousands of buying signals to your existing data and harnesses powerful machine learning to identify the predictive attributes of those leads and accounts most likely to convert. Get started now.

How It Works

Data Cloud 1

Score Leads in Real Time

Lattice helps identify sales-ready leads by adding thousands of company-level attributes to each lead, and can create multiple models for different products, segments or geographies.

Data Cloud 2

Optimize Nurture Programs

After our machine learning helps companies discover key attributes about their ideal buyers, Lattice will publish scores and predictive insights into marketing automation platforms.

Data Cloud 3

Prioritize Sales Follow-Up

With Lattice predictive scores, intent and other buying signals are published into CRM systems, so sales can focus on leads that are most ready to buy now.

Same Workflow. Better Results.

Lattice supports your existing lead management workflows by integrating seamlessly with your marketing automation and CRM systems.

Quickly View Lead or Account Segments by Likelihood to Convert

Drill Down to See the Predictive Power of Each Attribute

Provide Sales with Insight into Key Predictive Attributes for Each Lead

Customer Success

Alexandre Papillaud
Lattice helps us filter out low probability leads before they reach sales. I love the ability to dive deep into the predictors of what makes a good lead and our sales team loves Lattice because they know they are focused on the best opportunities.”
Alexandre Papillaud Director, Global Demand Center, Intel Security
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DocuSign Crushes Conversion Rates
With limited sales resources and massive top of funnel volume, DocuSign needed a better way to prioritize leads. They partnered with Lattice to optimize their scoring process and increase win rates by 37 percent.

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Easy to Deploy. Immediate Results.

Our approach to delivering customer value starts with our proven deployment process.

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Lattice is easy to deploy.

Easy to Deploy

Give us your marketing automation and CRM credentials, and we'll map your entire revenue funnel.

Lattice is quick to launch.

Quick to Launch

We blend your data with the Lattice Data Cloud, run and validate the models, and identify the predictive attributes of your ideal prospects and customers.

Immediate results with Lattice.

Immediate Results

Start seeing the impact in a week or less. Lattice pushes predictive scores to your marketing automation and CRM systems so your team can focus on the best revenue opportunites.

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Predictive Lead Scoring FAQs