Ebooks and Whitepapers

Leveraging Predictive Technologies for Account-Based Marketing

Learn how predictive analytics can be applied throughout the process of developing and implementing ABM strategies.

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Market Guide for Predictive Analytics Applications for B2B Sales & Marketing

Read about the largest pure-play vendor in the Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing.

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Scale Account-Based Marketing with Predictive Analytics

Learn how predictive marketing and sales solutions can help you scale your Account-Based Marketing programs from 50 accounts t0 5000 accounts.

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Intent Data For Account-Based Marketing

We provide some clarity around what you can and can’t do with intent data

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The Journey to ROI from Predictive Marketing and Selling

Predictive marketing and selling can provide an enormous upside for enterprises

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The Predictive Journey: 2015 Survey on Predictive Marketing Strategies

New research reveals how enterprises are shifting towards predictive marketing and how they are driving results

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A Blueprint for Building a Predictive Marketing Organization

Leveraging predictive in your organization

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Predictive Playbook on Account-based Marketing

Make account-based marketing (ABM) an effective part of your demand generation strategy

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Introduction to Predictive Marketing

Making predictive analytics accessible to the everyday B2B marketer

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Comparing Predictive Scoring Vendors

A comprehensive guide to help you compare predictive scoring vendors

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The Buyer's Guide to Predictive Lead Scoring

Ensure you’re making the right predictive lead scoring investment

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